| Can you conduct SEO yourself? Yes,
to an extent. There are many websites, which can be informative
in helping you to use methods for optimizing your own web pages.
DIY SEO can be beneficial for on a small-scale promotion. However,
SEO can be a process that requires ever changing techniques
and an understanding of individual search engine algorithms.
SEO requires resources and can be time consuming to maintain.
Software packages automate the process of producing optimized
pages and can be purchased for relatively small sums. This
type of software has been available for some years now. As
many thousands of people are using the same software, and
thus optimizing their sites in the same manner, the results
are likely to be disappointing.
Consider this comment from a leading search engine
marketer:
'In my opinion, in-house SEO efforts are a real challenge.
If you're considering hiring an in-house SEO crew, be prepared
to allocate a considerable annual budget ... At a minimum,
you'll require a staff of two or three full-time people to
achieve your goals. The cost of staffing, technology and equipment,
along with incorporating the continuing search engine changes
into the SEO process, have brought many in-house SEO people
to their knees. SEO technicians always require more tools,
more time, more effort, more research, and more development
to keep current with all of the industry changes' (Danny Sullivan,
www.clikz.com).
|
