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>> Marketing Summary
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| Search engine optimization, or search
engine positioning, (SEO) is the task of ensuring that websites
are found on the major search engines and directories, via relevant
keywords and phrases. As many Internet users still rely heavily
on the search engines to help them locate the sites they are
looking for, many companies consider a search engine promotion
campaign to be an key part of their online marketing strategy.
SEO enables the ranking of a website to be engineered. The
fundamental aim is about generating significant amounts of
targeted, relevant traffic.
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Consider
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If consumers do not remember the exact address of a
website from a print, radio or TV based advert, a search
engine is the answer to locating the site. |
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According to a UK Internet user monitoring survey, 81%
of web users use search engines as a way to find information.
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Internet users actively seek information from the web,
perhaps from your website, but are unable to gain access,
as the desired site is insufficiently visible. |
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90% of web traffic is derived from the first three pages
of search engine results, with fewer than 20% of users
looking beyond the second pages of results. |
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The reason that web users rarely look beyond the second
page of search engine listings is due to the perception
that search engine results are listed in order of relevance.
This is a myth. Websites are listed within search engine
results on the basis of how search engine 'friendly' they
are. That is, according to how well the website can be
'read' by the search engine 'spiders'. |
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There are a wide variety of search engine optimization
strategies in the marketplace. When choosing a SEO partner
you need to carefully evaluate the competing solutions
available and establish the partner track record, clients
worked for, pricing structure, performance measurement
and in-house resource requirements. |
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| Contact
The Team to see how we can get YOU and
YOUR site noticed.
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